The French fashion house's new silhouettes combine irony, sensuality, and a Mediterranean dream.
There's always something theatrical and unexpected in Simon Porte Jacquemus's creations. A surprising detail, a play on proportions, a subtle irony blending with pure sensuality. And his bags are no exception. Each season, the French designer manages to transform an everyday accessory into an object of desire, suspended between art and functionality.
The new Jacquemus bags seem to be born to be photographed, but even more so to be lived. Geometric lines, vibrant colors, sculptural handles, and jewel-like closures: each style tells a story, evoking a holiday in the South of France, a sunny afternoon among olive trees, the wind in your hair.
The newest addition, Le Calino, for example, is a small sculpture worn on the wrist. Its soft, almost feminine curves are reminiscent of a shell or a fold of fabric captured in a moment of dance. It comes in shades of cream, butter, and leather, as well as vibrant accents like mandarin orange or lime green—colors that seem to have been borrowed from a Provençal market in mid-July.
Then there's Le Bambino Long, the slimmer, longer version of the classic Bambino. Here, the bag becomes a gesture: held under the arm, like an artist's book, like a secret. The golden logo is small, discreet, because there's no need to shout when you have natural charisma. And it is precisely in this understatement that the maison's strength lies: a minimalism that is never cold, but deeply emotional, sensual.
Jacquemus doesn't simply design bags: he constructs imaginary worlds. Each piece is designed for those who love fashion as a sensory experience, for those who dream even when choosing an accessory. It's no coincidence that his campaigns feel like short films, full of wind, naked bodies, and blue skies. Wearing one of his bags is, in some way, entering that universe.
And if it's true that fashion is a language, Jacquemus bags are new words, fragmented phrases that leave room for the imagination. Sometimes small, almost ironic in their extreme miniature. Others more functional, but always with that "à la Jacquemus" touch that makes them recognizable without the need for any visible signature.
For spring and summer, pairing them is a refined game: with lightweight linen or cotton dresses, deconstructed tailored suits, or simply with a pair of jeans and a silk top. Because, after all, true luxury today isn't about showing off, but about seducing with ease.
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