The Matera Edit

There are places where fashion is showcased. And then there are places where fashion becomes an opportunity to meet. It's a subtle difference, but it's precisely there that a boutique ceases to be merely a retail space and becomes part of a city's narrative. On July 30th, Anteprima Matera hosted the first European trunk show...

There are moments of the Festa della Bruna that belong to everyone. The passage of the Triumphal Chariot, the wait, the Strazzo, the square filling up and then emptying. These are images that every Matera resident knows and that, every year, return to tell one of the city's most identifying rites. Then there's another story. It begins when the Chariot is no longer there. When...

There's a thin, invisible thread that connects the sunny shores of Oahu and the cliffs of 50s California to the age-old alleyways of Matera. That thread is attitude: a cultured lightheartedness, a desire for exploration that doesn't seek a destination, but celebrates the journey. This is the soul of Windscape, the new Autry sneaker that, for two weeks, has...

The opening of the new Anteprima space in Matera represents a bold retail experiment that challenges the traditional canons of the luxury store. The project was conceived in deep dialogue with the city and its unique landscape. Rather than closing itself off in a standardized space, the boutique opens up and absorbs the energy of the Matera context, using materials that...

The new Anteprima in Matera is not just a boutique, but a work of interior architecture designed to create a striking and sophisticated contrast. The design project maintained a dialogue with the history of the original building, a former 1970s banking institution, reinterpreting the spaces with contemporary materials and a clever use of light. The result is a...

From Logic to Elegance: The Genius of William Shen Behind the revolutionary brand RAXXY is an extraordinary mind: William Shen, a Chinese mathematical prodigy and multiple winner of the Mathematical Olympiad. It is precisely this rigorous training that shapes his aesthetic vision. Shen's goal is clear and ambitious: to deconstruct the traditional concept of padded outerwear and transform the simple down jacket...