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The world of avant-garde streetwear welcomes a new milestone with the launch of the MM6 Maison Margiela x Salomon drop. This collaboration, now a benchmark for those seeking distinctive style, fuses the Parisian Maison's conceptual aesthetic with the outdoor brand's technical footwear excellence. The new shoe collection doesn't simply reinterpret classics, it redefines...

There's a thin, invisible thread that connects the sunny shores of Oahu and the cliffs of 50s California to the age-old alleyways of Matera. That thread is attitude: a cultured lightheartedness, a desire for exploration that doesn't seek a destination, but celebrates the journey. This is the soul of Windscape, the new Autry sneaker that, for two weeks, has...

The opening of the new Anteprima space in Matera represents a bold retail experiment that challenges the traditional canons of the luxury store. The project was conceived in deep dialogue with the city and its unique landscape. Rather than closing itself off in a standardized space, the boutique opens up and absorbs the energy of the Matera context, using materials that...

The new Anteprima in Matera is not just a boutique, but a work of interior architecture designed to create a striking and sophisticated contrast. The design project maintained a dialogue with the history of the original building, a former 1970s banking institution, reinterpreting the spaces with contemporary materials and a clever use of light. The result is a...

For the Spring/Summer 2026 season, Rick Owens's vision insinuates itself into the folds of Moncler's DNA to create an unprecedented aesthetic collision, where the architectural rigor of Berlin meets the primordial freedom of wild nature. It's what the Californian designer defines with the cutting neologism "brucolic": an exploration that fuses the monumental concrete of...

The wait for the most glittering night of the year has officially begun. When the clock strikes midnight, it's not just about celebrating a new beginning, but doing so with the perfect ensemble. New Year's Eve is the ultimate time to dare, embrace luxury, and redefine your style. In our latest reel, we've curated a selection of looks that are...

From Logic to Elegance: The Genius of William Shen Behind the revolutionary brand RAXXY is an extraordinary mind: William Shen, a Chinese mathematical prodigy and multiple winner of the Mathematical Olympiad. It is precisely this rigorous training that shapes his aesthetic vision. Shen's goal is clear and ambitious: to deconstruct the traditional concept of padded outerwear and transform the simple down jacket...

The opening of the new Anteprima hub in Matera marks a key moment in the Italian fashion retail landscape. At a time when the industry is undergoing a rethink amidst the challenges of online retail and the need for more significant physical spaces, Anteprima responds with an ambitious project that places the experience at its core. The choice of the city of Matera, with its...

Moncler redefines the concept of warmth. After seven decades in which the brand has established itself as a synonym for performance and protection from extreme elements, the Maison's essence extends beyond down and the mountains. The new global statement is "Warmer Together," and it's not just a slogan, but the heartbeat of a philosophy that places...

We're ready to unveil one of the boldest and most successful collaborations of the contemporary scene: the third sacai x Carhartt WIP capsule collection for Fall 2025. This 19-piece collection, launching globally on October 3rd, is much more than a simple reissue; it's a true masterclass in hybrid design. The Essence of the Collection: Hybridization and Deconstruction The...

There's a moment, at the end of summer, when your wardrobe demands a new rhythm. Anteprima Extra's FW25 selection responds with styles that don't follow the season, but interpret it with strength and discretion. The key colors are those that evoke nature: warm brown, reminiscent of earth and its velvety hues, and green...

On a warm July evening, Altamura was awash with vibrant colors, sophisticated irony, and Mediterranean influences. The Anteprimaextra boutique, already a go-to for those seeking bold and sophisticated style, hosted the season's most anticipated event: the pop-up store by Alessandro Enriquez, a cosmopolitan designer and tireless narrator of a dreamy, pop-culture Italy. An exclusive capsule collection for...

Summer 2025 will be the season of outdoor ceremonies, amid historic villas, lush gardens, and golden beaches, and the challenge for every guest remains the same: finding the perfect dress that combines comfort, style, and a touch of originality without ever being banal. To face the heat with class, the advice is to opt for weightless, natural fabrics like linen...

There's a new name in the sneaker scene destined to become a benchmark for those who love clean, contemporary aesthetics: Foamers. A Spanish brand with an international reach, Foamers has built its identity on a precise philosophy: subtract, simplify, and enhance the details. And while many brands look to the past, Foamers is looking to the future, introducing artificial intelligence into the design process...

There's something profoundly reassuring about the act of closing a bag that speaks volumes about who we are. A simple yet powerful gesture. With the 2025 bag collection, Zanellato strengthens the connection between object and identity, offering a line in which craftsmanship and design speak the same language: that of luxury that doesn't need to shout. The new collection stands out for...

There's always something theatrical and unexpected in Simon Porte Jacquemus's creations. A surprising detail, a play on proportions, a subtle irony blending with pure sensuality. And his bags are no exception. Each season, the French designer manages to transform an everyday accessory into an object of desire, suspended between art and functionality. The new bags...

Spring and summer weddings have a charm all their own. The clear skies, the warm light of late afternoon, the flowers blooming in the gardens or among the rows of ancient vines: every element contributes to creating an atmosphere suspended between dream and celebration. And in this idyllic setting, even the guest's look must be up to par. The...

Diesel bags have always been synonymous with bold, dynamic style, and the new Play bags are no exception. With their bold character and eye-catching design, these bags perfectly embody the brand's urban spirit. If you're looking for an accessory that combines functionality and personality, the Play bags are the model you've been waiting for. The bags...

Accessories have always played a central role in the world of fashion, but in the contemporary landscape, they have become even more crucial. These small details, which often seem like mere complements to an outfit, have the extraordinary ability to completely transform a look. Sometimes, all it takes is a bag, a pair of shoes, or a well-chosen piece of jewelry to make even an outfit special...

Pantone 2025 has chosen a warm and sophisticated shade: Mocha Mousse, a rich brown reminiscent of earth and cocoa. This color is set to dominate fashion collections, offering a perfect combination of elegance and comfort. Mocha Mousse is ideal for creating versatile looks, from a silk shirt paired with elegant trousers to a wool coat.