In Matera, a project forging a dialogue between matter, form, and landscape. A unique city, its millennia-long history preserves the memory of one of the oldest forms of human settlement.

The opening of the new space Preview in Matera represents a bold retail experiment that questions the classic canons of the luxury store.
The project was conceived in deep dialogue with the city and its unique landscapeRather than closing itself in a standardized space, the boutique opens up and absorbs the energy of the Matera context, using materials which reflect the local textures and colors.

The balance between the ancient heritage of the city ​​of the Sassi and the modernity of the design is masterfully managed, creating an immersive experience for the customers.
The space does not only want to sell clothes, but tell a story of a fusion between creative excellence, innovative design and profound respect for the historical stratification of the place.

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